Primerides

Here is a distinctive and modern logo design for Primerides Transportation Limited, a passenger land transport service operating in both urban and suburban areas of Zambia. The brand emphasizes a contemporary approach to transportation. An abstract and combination mark was preferred for the logo design, with the chosen colour palette being orange, black, and white. The logo consists of T and P creatively combined to form an icon. This icon serves as a road for their transportation. The logo also reflects the modern and efficient nature of urban transportation in Zambia.

Brand Personality:

• Modern
• Efficient
• Dynamic
• Accessible
• Professional